We are super excited to show off this video story telling advertisement not just because it turned out great, but because we love working with passionate Brevard County business owners. Passion is just the beginning with Chad and Amy Cryderman when it comes to quality barbecue.
True artisanal bbq means arriving early for the 30 hour cook. Sometimes as early as 1AM. To endure the 14 to 16 hours of heat and smoke that it will face, the beef must be trimmed to uniform specifications.
Seasoned oak is Cryderman’s fuel of choice and is a primary feature in this video story telling advertisement. They choose local Brevard County wood they have sourced, cut, and split. Smaller, drier pieces of wood build the foundation and greasy butcher paper that blanketed yesterday’s briskets ignites the flame. Throughout the cook, selecting logs that have the appropriate moisture content and size will become increasingly important to fuel the fire and maintain the desired temperature.
The meat is the real star in quality barbecue. A subtle rub of kosher salt and coarse black pepper is all it takes.
There is no replacement for experience. Arranging the beef effectively on the cooker takes “time on the tools”. The variables in this process are near infinite. No two cuts of meat are the same. Humidity, ambient temperature, and wetness of the wood are just a few wrenches that can turn this process sideways.
After being on the pit for approximately 3 hours the briskets will be repositioned according to their individual needs. The video story telling advertisement shows how the meat will be sprayed down once an hour in order to cool the surface temperature.
Communication is key and before reinforcements can take over the cooker they will receive a quick briefing to ensure a seamless transition to keep this train on its tracks.
The physical examination NASA astronauts experience is nothing compared to what this meat goes through. Each cut of beef will be wrapped in order to insulate and tenderize while in its final hours on the pit.
Every night we are once again reminded that no two briskets are alike. They have no magic temperature or black and white numbers to define when they are done. The tenderness of the meat can only be determined by feel, and that alone, is true artisanal barbecue.
Letting the meat rest in a hot holding cabinet is of utmost importance. Without this step, kiss that juicy tender texture goodbye.
Crydermans Barbecue opened in July 2017 and is in Cocoa Village. Since then, Chad & Amy Cryderman have been serving up some of the finest barbecue this side of the Mississippi.
Crydermans interior, a 1930 era gas station building & hand-built reclaimed hurricane-wood seating area, reflects the hip sensibilities of the surrounding area while also paying tribute to Cocoa, Florida’s storied past. Crydermans Barbecue is all about keeping it simple by sticking to a time honored tradition… Salt, Pepper, Meat, Fire and a little patience.
Cryderman's Barbecue – Brisket Biography
Without a doubt the best brisket in the county is Crydermans Barbecue in historic Cocoa Village!Enjoy the "Brisket Briography" as we see the commitment Chad, Amy, and the whole team at Cryderman's goes through to make meat this magnificant.Today is also their one year anniversary!
Posted by Ideal Impact Media on Saturday, July 14, 2018
Check out a case study we did for this video story telling advertisement in its first two weeks of going live on facebook:
https://www.crydermansbarbecue.com/
401 Florida Ave
Cocoa, Florida
